A global data dive into what is moving people
Introducing BCW V.I.
A global data dive into what is moving people
Our proprietary analytics solution, BCW V.I. (Values Intelligence) identifies unique insights about how values are moving people alongside global trends, cultures, and issues.
It allows us to unlock communications opportunities in near real-time.
BCW V.I. helps us map audiences’ values with the values expressed in brand communications against what is happening in the world at any given moment.
Reveals the constant and what’s changing
Brings together persistent values with what’s changing in culture, online conversations and trends.
Powers our consultancy
Helps our clients understand how values are moving different Values Archetypes on a global level.
Identifies communication opportunities
Provides a data-driven approach to reveal opportunities in a crowded, complex and highly volatile environment.
Delivers both strategic and tactical insights
Delivers insights on how brands can optimize positioning and content for specific audiences and search engines.
How BCW V.I. works
From broad, strategic topics
We always start with a strategic goal and focus e.g., climate change. Our proprietary data approach allows us to compare many different topics to find the best strategic direction.
Then identify real communication opportunities
Then, for all sub-topics, we analyze news coverage to show media interest (‘supply’) and search data to understand audience interest (‘demand’) at any moment. The magic happens when both data sets are mapped against each other to reveal hidden communications opportunities.
To reveal relevant sub-topics
Through AI and the expertise of our people, we analyze broad topic areas and identify rich sub-topics rooted in online conversation and culture e.g. from climate change to sub-topics of agriculture, extreme weather, human rights, or biodiversity.
To reveal relevant sub-topics
Through AI and the expertise of our people, we analyze broad topic areas and identify rich sub-topics rooted in online conversation and culture e.g. from climate change to sub-topics of agriculture, extreme weather, human rights, or biodiversity.
Then identify real communication opportunities
Then, for all sub-topics, we analyze news coverage to show media interest (‘supply’) and search data to understand audience interest (‘demand’) at any moment. The magic happens when both data sets are mapped against each other to reveal hidden communications opportunities.
Tied to specific audiences and their values
Connect communications opportunities with our global Values Database to understand the topics that have the power to speak to people’s values and move them.