Understand Values gaps
Across the world people struggle with values gaps
We all talk a good game about values. Whether it’s brand values, corporate values, cultural values or our own personal values. Values dominate our conversations and define our arguments.
With good reason. We know that when we live according to our values, we are our true to ourselves and happier. Science may give us the data on this, but common sense confirms it.
Still, we cannot always live, shop, vote, according to our values. With limited time, energy and opportunity, life gets in the way.
Across the world people struggle with a ‘values-behavior gap’
of us can live according to our values. The gap is biggest in Japan (77%), smallest in Mexico (27%).
1 in 2 – Gen Z is able to live according their values.