We all talk about values. Values permeate culture. Businesses, brands, and organizations state their values. Yet we often underestimate their impact.

Communicators need a deeper understanding of their audiences if they are to engage them properly. Our model aligns audiences’ values with the values expressed in brand communications and what is happening in the world at any given moment.​

This innovative approach is the result of collaboration between our own behavioral and data scientists, strategists, and sector specialists with world-renowned academics.